Episode Guest: Lori K. Bitter, a seasoned trend analyst in the field of aging who provides strategic consulting, research and development for companies seeking to engage with mature consumers
Based on foundational research in 2018 with the Silent Generation, Baby Boomers and Gen X, Lori K. Bitter wanted to understand if people are embracing the idea of a 100-year life and if they are, what they are doing to get there. It was a massive project - focus groups, national survey of 3000+ respondents, and personal interviews on new research platform. In her research, she uncovered key motivational differences between the generations.
In 2019, she launched a study looking at five key shifts that emerged from the 2018 work, and she will be sharing these in this episode:
About Lori K. Bitter:
Lori K. Bitter provides strategic consulting, research and development for companies seeking to engage with mature consumers at The Business of Aging. Her recent research, Hacking Longevity, sponsored by AARP and Proctor & Gamble, has just launched its second study on key life shifts in later life. Lori was named a Next Avenue Influencer in Aging. Her book, The Grandparent Economy, is a National Mature Media Award winner. She serves as co-producer of What's Next Boomer Business Summit and The Silicon Valley Boomer Venture Summit. Lori has more than 30 years of advertising, public relations, and strategic planning experience. She serves on the advisory board of several start-ups and nonprofits.
A sought-after speaker, Lori has presented research, trends and analysis about mature consumers and the opportunity of the longevity marketplace to more than 200 conferences and events in the United States, the United Kingdom and Europe. She has been featured in Forbes and Entrepreneur's 100 to Watch and appeared on CNBC.
Get in touch with Lori K. Bitter:
Buy Lori’s book: The Grandparent Economy: How Baby Boomers Are Bridging the Generation Gap: https://revolutionizeretirement.com/grandparent
Lori’s website: https://thebusinessofaging.com/
Download Lori’s Handout: https://revolutionizeretirement.com/wp-content/uploads/2019/08/Hacking-Longevity-Talking-Points.pdf
Grab our free guide, 10 Key Issues to Consider as You Explore Your Retirement Transition, at https://10keyretirementissues.com/